The Bottom Line
Big questions are being asked about digital’s impact on retail:
WHAT ARE WE DOING ABOUT DIGITAL?
BOARD OF DIRECTORS
HOW DO WE CREATE VALUE, NEW LINES OF BUSINESS AND COMPETE HARDER?
FELLOW EXECUTIVE TEAM MEMBER
IS THE INVESTMENT WORTH THE RETURN?
What keeps you up at night?
“It’s not clear where my customers are anymore”
“Who is acting as my digital technology BS meter?”
“I’ve bought all this tech – how do I integrate it and make it work together?”
“How do I implement digital in my stores without it being one-off, unscalable or tacky?”
“How do I get the rest of my organization to buy into tech, data and digital in general?”
“When does digital stop being a cost and start paying me back?”